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Updated May 20, 2020

Dear Aveda Florida,

We are doing everything in our power to prepare you with the facts you need to survive to thrive. If we stick together, continue to work together, and stay in service to each other; we will not only survive, but we will emerge stronger than ever before.

Below, please find the most up-to-date news and downloadable resources that will help you navigate your decisions. We will continue to update this page with information related to COVID-19 as it is available.

Economic Injury Disaster Loan (EIDL) Program

NOTICE: Additional Economic Injury Disaster Loan Funding

With the additional funding provided by the new COVID-19 relief package, SBA will resume processing EIDL Loan and Advance applications that are already in the queue on a first come, first-served basis.

Paycheck Protection Program (PPP)

Click below to download the Small Business Guide and Checklist prepared by the U.S. Chamber of Commerce, which gives you more information on the program, and view the Information Sheet for Borrowers and FAQs.

So you finally got your PPP money, now what?

Download this calculator to calculate the actual amount of loan forgiveness from your Paycheck Protection Program loan. *Note: this is an Excel File Download so you will need to download on desktop. 

Aveda Reopening Guide & Checklist

Follow these guidelines and checklist developed by Aveda to help guide your salon through a safe and seamless reopening.

Virtual Business Academy

Now is the perfect time to rethink your long term strategy and develop your new world business plan to drive greater profits and growth. Register today for the Virtual Business Academy: A Year-Long Plan to Profitability, created and taught by some of the top business minds in the salon industry. These online classes will be held April 23 - June 2. In this time, you will learn to:

• Maximize profitability

• Attract and retain team members

• Increase revenues

• Attract and retain guests

Salon and Spa Relief Grants

Salon and spa owners: Apply NOW for a relief grant from the Salon and Spa Relief fund. Grants up to $5K are now available for rebuilding your business.

Additional Resources for Stylists and Owners

Driving Product Sales Online

How-To: Drive Sales Through Google My Business

Step 1: Download the Excel File below that includes links to each product that you will be adding to Google My Business. You will be updating this Excel File with your salon's deep link for each product.

Step 2: Fill out each product’s deep link in the column titled “ACommerce Deep Link” in the Excel Spreadsheet.

Learn how-to deep link with the instructional PDF or video below.

Please note: You will find your Salon ID in the URL of your salon’s A-Commerce Page. In the PDF, the salon ID begins with a “?” and in the video, the Salon ID begins with a “&”. Both will work.

Step 3: Log in to your Google My Business Profile to upload each product under the ‘Products’ category using the information provided in the Excel Spreadsheet. Click below for a video tutorial that will walk you through how to fill out product information in Google My Business.

Click below for downloadable images of each product.

Note: If you haven’t set up your Google My Business account yet, you can do so by visiting

How-To Drive Product Sales Through Social

Click below to learn best practices for driving product sales through your salon's Instagram and Facebook accounts.

Owner Webinars

Weekly Owner Webinars

We will hold weekly Owner Webinars every Friday at 11am EST, 10am CST, where we will share the most current information as it relates to COVID-19 and discuss how we will “Prepare to Thrive” during your idle time in order to reimagine and relaunch your company when the coast is clear. Click below to register for these webinars.

Owner Webinar Recordings

April 24, 2020 (View Recording)

Major topics covered on this call:

  1. Aveda Updates
  2. A Commerce Upcoming Webinar
  3. Re imagining Your Company
  4. Preparing Your Relaunch with Technology & Re Open Playbook
  5. Legislative Updates


April 17, 2020 (View Recording)

(Access Password: D2^O^*s#)

Major topics covered on this call:

  1. A message from April Anslinger and Leonard Lauder
  2. Engaging your team & guests while closed
  3. TSP Updates
  4. Legislation Updates
  5. PPP Loan Forgiveness Calculator
  6. PPP frequently asked questions & answers


April 14, 2020 (View Recording)

(Access Password: G2+Jt7Bg)

Major topics covered on this call:

  1. Re-imagine your company by building your New World Business Plan
  2. Information about our new virtual Business Academy webinar series
  3. Legislative Updates - Unemployment, Stimulus Checks, Loans


Important Links

April 10, 2020 (View Recording)

Major topics covered on this call:

  1. Legislative Updates
  2. Florida Unemployment News

Important Links

April 7, 2020 (View Recording)

April 3, 2020 (View Recording)

Major topics covered on this call:

  1. Loans & Legislation update as of 4/2
  2. Aveda Updates
  3. Survive to Thrive
  4. Rescheduling Appointments Best Practices

March 31, 2020 (View Recording)

Major topics covered on this call:

  • Legislative updates as of 3/30/2020
  • FFCRA clarifications as of 3/30/2020
  • CARE Act updates that pertain to salons as of 3/30/2020
    • Loan options
    • Unemployment benefits
    • Rebates
    • Business provisions
  • A-Commerce – 40% commission plan
  • An overview on how we will thrive to survive A-5-phase plan