A HOW-TO GUIDE FOR PHOTOGRAPHING YOUR AVEDA COLOR, LIKE A PRO!

Lighting

Natural lighting is ideal so step outside! Natural light shows the true colors of the hair vs. relying on your salon lighting. If going outside is not an option for you, then grab a ring light.

A Complete Look

Credit: @eva.t_hair

We know your work is always flawless but before you snap any pics, make sure the hair looks smooth and all flyaways are tamed.

Work Every Angle

Credit: @jamesdeandoeshair

Not every client will be a natural in front of the camera, you just need to know how to give them direction. Pick a pose or angle you like best and use this as your signature post so your feed keeps a cohesive aesthetic.

Choose a Solid Background

Credit:@masterofmane

No clutter, preferably blank white/black background, or plain colored wall.

Take a Bunch

Credit: @hairbytyramarie

Take 100s of photos and even a couple of videos, this way you will have tons to choose from when picking the one that best showcases your incredible work!

Promote Yourself!

So you captured your work like a pro and you’re ready to post? After you’ve crafted the perfect caption – don’t miss the steps below before you hit post! First, tag your client, tag your salon, tag @aveda & tag us @thesalonpeople!

HASHTAGS matter!

-what you did ( i.e #balayage #blonde #bob )

-who you are & your salon ( i.e #hairstylist#avedafloridacolorist )

-localize your reach with area targeted hashtags (i.e#DTSP #stpete #lovefl #stpetehair #tampahair)

Post it! And then share the post on your Story as a teaser with a call to action encouraging followers to engage with your new post!