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Products tested on people

From plants, non-petroleum minerals, and water.

All of our products are manufactured with 100% wind power through renewable energy credits and carbon offsets.

First beauty company using 100% post-consumer recycled PET.

Created with the art and science of pure flower and plant essences.

Why aveda

Testimonials from Aveda Artists who have a passion to create and have paved their path to success.

Hair color possibilities as infinite as your creativity

Stand Out with Aveda

Get Booked Quicker

With a luxury in-salon experience and high performance vegan hair products, Aveda salons bring more guests to the chair than any other brand.
Join a Community Who Cares

Rooted in our philanthropy, Aveda is a brand with a purpose. The Aveda mission is dedicated to ‘Caring for the World we Live in’ through raising awareness and funds for causes including Earth Month and Breast Cancer Awareness.
Create the Freedom to Do What You Love

As an Aveda artist, you can create autonomy, freedom, and master your craft and do what you love. You’ll have the ability to pursue your passions on your own terms.
Opportunities to Advance Your Technical Ability

We can take you from foundational to mastery depending on your hopes and dreams. Visit our education page to find your path.
Watch Our Mission Video Series